Understanding Search Engine Marketing

Understanding SEM Google Ads

Understanding Search Engine Marketing

What is SEM in Digital Marketing?

Search engine marketing (SEM) in digital marketing is a type of online marketing that involves the promotion of websites in search engine results pages (SERPs) mainly by sponsored advertising. Search engine marketing (SEM) can include search engine optimization (SEO), which involves modification or editing of web content and site design to reach a higher ranking in search engine results pages and boost pay per click (PPC) listings. SEO and SEM when combined can work wonders in increasing a website ranking and reach.

In brief, Search engine marketing is a method of editing a website in order for search engines to rate it higher than other similar sites. The feature enables marketers to bid on unique keywords or phrases and guarantees that their advertisements appear in search engine results. In this blog post, we’ll be discussing SEM management, top SEM agency and SEM services in Kanpur.

Is SEO Different from SEM?

Although SEM is a broad term and incorporates organic methods such as SEO itself, many refer to SEM and SEO as two different branches. In certain contexts, the term SEM is only used to refer to pay per click ads, especially in the commercial online advertising sectors, that have a financial stake in this subject. This use excludes the larger search marketing group, which is involved in other types of SEM like search engine optimization.  SEM utilizes paid advertisements (AdWords or Bing Ads) and pay-per-click, and SEO.

SEO and SEM go together, SEO in fact is a part of Search Engine Marketing. Creating a connection between SEO and PPC is an essential component of the SEM framework. Potential benefits can be missed when separate teams work on SEO and PPC and their efforts are not synchronised. Since the aim of both SEO and PPC is to boost search visibility, their efforts to achieve it should also be well organised.

SEM Management

Search engine marketing management (SEMM) is one of the most recent theoretical developments. SEM management is related to SEO but emphasizes return on investment (ROI) strategy rather than relevant traffic construction. SEM management also incorporates organic SEO, which aims to achieve high rankings without relying on paid methods.  Some emphasis is put on the web page design layout and the presentation of content and details to the website audience. SEO and SEM are two fundamental principles of one marketing profile that work together to achieve significantly better performance than relying on just one component.

Understanding SEM Google Ads

Let’s understand the details with an example of SEM- Google Ads. Google Ads is a Google-developed online advertising network through which businesses pay to show brief commercials, service offers, product lists, or video clips to internet users. It can position advertisements in search engine results, such as Google Search, as well as other websites, applications, and videos.The services are priced using a pay-per-click (PPC) model. Google AdWords was introduced in 2000. Initially, people paid for the privilege on a monthly basis, and Google would manage their campaign. Google quickly launched the AdWords self-service platform to satisfy small companies and people who preferred to handle their own advertisements. In 2018, Google AdWords was rebranded as Google Ads. 


Search Engine Marketing is highly efficient and exhausting. It is advised that you take the help of the experts. Webixy is a leading SEM agency in Kanpur. They provide their clients with excellent and budget-friendly SEM services. Their hard work, transparency, honesty, brilliant results, and dedicated team make them one of the best SEM Companies in Kanpur and Delhi. The SEO and SEM professionals at Webixy have years of expertise and knowledge with them. Their maintenance services are unmatched.

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