Digital Marketing Articles

About Digital Marketing

Digital marketing or Internet marketing is the promotion or marketing of products and services in order to attract and connect with potential customers using various technologies and digital channels. The communication process includes channels such as email, social media, etc. When it comes to utilisation of digital marketing, we, at Webixy Technologies not only comply with clients' requirements but convert them into reality. We primarily focus on the demand stated by clients and then allocate a team of experts accordingly.

Below mentioned are some of our top articles from 2021 related to digital marketing-

Content Marketing: Why It Is Important?

Content marketing is a form of marketing that focuses on developing, publishing, and promoting content online for a particular demographic. Companies also use it to accomplish the following objectives: gain interest and generate leads, attract new customers, improve online sales, raise brand awareness or reputation, and involve an online group of users.

What is PPC? How Does It Work?

Pay-per-click (PPC) is a form of internet advertisement system used to drive traffic to a website where an advertiser pays a publisher (usually a search engine or website) when the ad is clicked. PPC ads are often correlated with major search engines (such as Google Ads, Amazon, and Bing Ads). Advertisers usually bid on relevant keywords specific to their target market on browsers and pay when advertisements are clicked.

Understanding Search Engine Marketing

Search engine marketing (SEM) in digital marketing is a type of online marketing that involves the promotion of websites in search engine results pages (SERPs) mainly by sponsored advertising. Search engine marketing (SEM) can include search engine optimization (SEO), which involves modification or editing of web content and site design to reach a higher ranking in search engine results pages and boost pay-per-click (PPC) listings.

Why Choose YouTube Marketing?

With over two billion users worldwide, YouTube is a social media giant. According to the most recent YouTube reports, the video-sharing site will have 2.3 billion users globally by 2021. It is ranked as the second-most influential social network, with only Facebook having more users worldwide than YouTube. Also, YouTube is the second biggest search engine after Google. This YouTube user estimate has the potential to be extremely valuable to brands in 2021.

Understanding SMS Marketing and Its Benefits

SMS Marketing is the use of text messages to distribute promotional campaigns or interactive marketing messages. These alerts are often used to communicate time-sensitive offers, updates, and reminders to people who have agreed to receive them from your company. Text messaging is a simple and effective way to communicate with customers. Email and text message marketing are two channels that complement each other well.

Understanding Email Marketing and Its Types

Email marketing is the act of sending a marketing or commercial message, usually to a group of individuals, via email. In brief, any email sent to a prospective or existing customer may be called email marketing. It entails using email to send ads, seek business, sales or funds. Email campaigns often aim to achieve the following primary goals: to increase customer loyalty, confidence, or brand recognition.